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作者(中文):王柏翔
論文名稱(中文):虛擬社群之搜尋經驗設計
論文名稱(外文):The Design of Search Experience for a Virtual Community
指導教授(中文):王俊程
口試委員(中文):雷松亞
鄭興
學位類別:碩士
校院名稱:國立清華大學
系所名稱:服務科學研究所
學號:9978511
出版年(民國):101
畢業學年度:100
語文別:英文
論文頁數:67
中文關鍵詞:搜尋經驗虛擬社群社群網路
外文關鍵詞:Search ExperienceVirtual CommunitySocial Network
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現在是個資訊負載的社會,網路上的資訊漸漸大於資訊搜尋者的需求而造成使用者尋找資訊時的負擔。而這樣的負擔也就會讓使用者對於所處的虛擬社群產生反感,所以如何讓使用者找到資訊則是這些虛擬社群的生存關鍵。本研究便提供了一個衡量虛擬社群搜尋的構面,而這個構面將影響到使用者對於虛擬社群的歸屬感。並測試專家為導向的搜尋是否在這個構面中有較好的效果。並希望這樣子的構面能夠做為虛擬社群搜尋系統建構者的一個依據。
Today, the internet is full of information. The amount of information on the internet exceeded users' need, and it will be the burden when the user wants to find the problem. The burden will also make the user dislike the virtual community he/she searched from. Therefore, how to provide user a good search experience will be an important issue for virtual community to live on. In this study, we provided an analytical framework of search experience, which affect users' sense of virtual community, for measuring search system, and we also created an expert-based system tested by search experience framework for knowing the advantage of expert-based system. In addition, we expect that the search experience framework will be the foundation for virtual community's operators to build their search system.
Chapter 1 Introduction 8
1.1 Research Background 8
1.2 Research Problem 9
1.3 Research Objectives 10
Chapter 2 Literature Review 12
2.1 Knowledge Sharing 12
2.2 Virtual Community 13
2.2.1 Knowledge Community 14
2.3 Sense of Virtual Community 15
2.4 Recommendation 16
2.5 Searching 17
2.5.1 Content Searching 17
2.5.2 Social Network Analysis Searching 18
Chapter3 Research Method 20
3.1 Research Model 20
3.1.1 Search Experience 20
3.1.2 Searching System Design 27
3.2 System framework 30
3.2.1 Data Source 30
3.2.2 Analysis Process 32
3.3 Experimental Procedural 36
3.3.1 System Testing 36
3.3.2 Questionnaire 38
Chapter 4 Research Result 39
4.1 Data Collection 39
4.1.1 Samples Checks 39
4.1.2 Subjects Description 39
4.2 Convergent Validity and Discriminant Validity 41
4.3 Hypothesis Testing 42
4.3.1 Searching Experience & Sense of Virtual Community 43
4.3.2 System & Searching Experience 48
Chapter 5 Discussion and Future Work 51
5.1 Discussion 51
5.2 Conclusion 53
5.3 Future Work 53
Reference 54
Appendix A. Design Process 58
Appendix B. Questionnaire for Content-based and Expert-based 61
Appendix C. Questionnaire for Mobile01 64
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