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作者(中文):王偲昀
作者(外文):Wang, Szu-Yun
論文名稱(中文):以行動者網絡理論觀點探討有機農業之服務價值網絡的形成
論文名稱(外文):Service Value Network Formation for Organic Farming: An Actor-Network Theory Perspective
指導教授(中文):林福仁
指導教授(外文):Lin, Fu-Ren
口試委員(中文):林福仁
李永銘
雷松亞
口試委員(外文):Lin, Fu-Ren
Li, Yung-Ming
Ray, Soumya
學位類別:碩士
校院名稱:國立清華大學
系所名稱:服務科學研究所
學號:9978505
出版年(民國):102
畢業學年度:101
語文別:英文
論文頁數:75
中文關鍵詞:行為者網絡理論有機農業轉譯農夫市集服務價值網絡
外文關鍵詞:Actor-Network Theoryorganic agriculturetranslationfarmers marketservice value network
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In this research, we used Actor-Network Theory (ANT) as a lens to study the formation of three organic markets. We chose two farmers markets (248 Farmers Market in Taipei and Bamboo Dragonfly Green Market in Hsinchu) and the only one organic agriculture wholesale market (the certified agricultural products wholesale market (驗證農產品批發專區) in Xi-lo). From the ANT translation process: problematization, interessement, enrolment and mobilization, we opened the black box of value network in Taiwan’s organic agriculture and have the deeper understanding of three marketplaces. In the end of this paper, we also discussed the difference of market culture, different points of the organic certification, and the value exchange of translation process. We found that the market culture would enroll organic farmers who had the same belief. There are unfulfilled needs of small farmers who cannot afford the organic certification fee. So they can’t join some organic market because of the requirement of the organic certifications. Finally, we can see in the entire translation process, different actors gradually shifted into a single spokesperson that can represent the value of the network.
In this research, we used Actor-Network Theory (ANT) as a lens to study the formation of three organic markets. We chose two farmers markets (248 Farmers Market in Taipei and Bamboo Dragonfly Green Market in Hsinchu) and the only one organic agriculture wholesale market (the certified agricultural products wholesale market (驗證農產品批發專區) in Xi-lo). From the ANT translation process: problematization, interessement, enrolment and mobilization, we opened the black box of value network in Taiwan’s organic agriculture and have the deeper understanding of three marketplaces. In the end of this paper, we also discussed the difference of market culture, different points of the organic certification, and the value exchange of translation process. We found that the market culture would enroll organic farmers who had the same belief. There are unfulfilled needs of small farmers who cannot afford the organic certification fee. So they can’t join some organic market because of the requirement of the organic certifications. Finally, we can see in the entire translation process, different actors gradually shifted into a single spokesperson that can represent the value of the network.
Chapter 1.Introduction 1
1.1Research Background 1
1.2Research Motivation 2
1.3Research Questions and Objectives 3
1.4Research Process 4
Chapter 2. Literature Review 5
2.1Overview of Organic agriculture 5
2.2 Organic agriculture in Taiwan 6
2.3 Local Food Systems 7
2.4 Farmers Market 8
2.4.1Farmers Market in U.S 8
2.4.2Farmers Market in Taiwan 10
2.5 Actor-Network Theory 13
Chapter 3.Research Methodology 17
3.1 Case Study Method 17
3.2 Research Design 18
3.2.1 Research Object 18
3.2.2 Sources of Data 19
3.2.3Ways of Analyzing Case Study Data 21
Chapter4.Actor-Network Theory in 248 Farmers Market 23
4.1 The Story of 248 Farmers Market 23
4.1.1Background of 248 Farmers Market 23
4.1.2 248 Farmers Market 24
4.1.3 The Expansion of 248 Farmers Market: Simple Market and Wandervogel Market 25
4.1.4 Physical Store and the Association: Tienmu Agricultural-Learning Garden, SOFRESH and Taiwan Farmers Association 26
4.1.5 The Goal of 248 Farmers Market 27
4.2 Actor-Network of 248 Farmers Market 28
4.3 Actor-Network of Simple Market 34
4.4 Actor-Network of Wandervogel Market 37
4.5 Summary 39
Chapter 5. Actor-Network Theory in Bamboo Dragonfly Green Market 41
5.1 The Story of Bamboo Dragonfly Green Market 41
5.1.1 Background of Bamboo Dragonfly Green Market 41
5.1.2 Bamboo Dragonfly Green Market 42
5.1.3 Shin Wa Wu Green Market 42
5.1.4 The Goal of Bamboo Dragonfly Green Market 43
5.2 Actor-Network of Bamboo Dragonfly Green Market 43
5.3 Actor-Network of Shin Wa Wu Green Market 49
5.4Summary 51
Chapter 6. Actor-Network Theory in Xi-Lo Certified Agricultural Products Wholesale Market 53
6.1 The Story of Xi-Lo Certified Agricultural Products Wholesale Market 53
6.1.1 Background of Xi-Lo Certified Agricultural Products Wholesale Market 53
6.1.2 The Goal of Xi-Lo Certified Agricultural Products Wholesale Market 54
6.2 Actor-Network of Xi-Lo Certified Agricultural Products Wholesale Market 55
6.3 Summary 59
Chapter 7.Comparison of Three Case Studies 61
7.1 Market Culture 61
7.2 Organic Certification 62
7.3 Value Exchange in Translation 63
Chapter 8. Conclusions 64
8.1 Research Contribution 64
8.2 Research Limitation 65
References 66
Appendix 69
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